<HTML> <HEAD> <TITLE>niina.info</TITLE> <META NAME="keywords" content="Niina Ihalainen-Airaksinen, Niina Ihalainen, Niina, niina, niina, niina, Niina, Niina Ihalainen-Airaksinen, Niina Airaksinen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, niina.ihalainen@ihalines.fi, niina@niina.info, koi, carp, pond, koi-karpit, koi-karppi, karppi, karpit, koi, koristekarppi, puutarhalammikko, pihalammikko, pihalampi, kala-allas, kalalammikko, lammikko, lampi, allas, Chevrolet Impala Sport Coup 1960, Chevrolet Impala 2D HT 1969, Keimola, Helsinki, Finland, IHA-Lines Oy, m/s Doris, risteily, piha, puutarha, puutarhakarpit, akvaario, talvi-akvaario, talvehdittaminen, golf, koralliriutta, korallit, snorkkelointi, sukeltaminen, Helia, Helsinki Business Polytehcnic, HKKK, HSE, Helsinki School of Economics, MBA, Master of Business Administration, HSE MBA, BBA, MBA, CV, curriculum vitae, PR, Marketing Communications, Marketing, Consulting, Press, IT, Public Relations"> <META NAME="description" content="niina.info ~ home page of Niina Ihalainen-Airaksinen ~ kaaroja, karppeja, kiirettmyytt, kolopalloa, koralleja, koti ~ koi carps, cars, golf, holidays, home, Impala, scubadiving, Helsinki School of Economics, MBA, Master of Business Administration, HSE MBA, BBA, MBA, HKKK, CV, curriculum vitae"> </HEAD> <STYLE TYPE="text/css"> h1 { font-family: Verdana; font-weight: bold; font-size: 20pt; text-align: center; color: #000000} b { color: #4A4344; font-family: Verdana;} p { font-family: Verdana; font-size: 8pt; margin-left: 44px; margin-right: 44px;} a:link, a:visited { font-family: Verdana; font-size: 8pt; font-weight: bold; } a:hover { color: #545454;} .border { border: solid 4px #8B8682; border-right: solid 4px #8B8682; border-bottom: solid 4px #8B8682;} .palkki { background: #828282; border-top: solid 4px #8B8682; font-family: Verdana; font-weight: bold; font-size: 8pt; color: #CDCDCD} h3 {font-family: Verdana; font-weight: bold; border-left: solid 22px #545454; border-bottom: solid 1px black; background: #CDCDCD} </STYLE> </HEAD> <BODY TEXT="#4A4344" BGCOLOR="#828282" LINK="#CDCDCD" VLINK="#CDCDCD" ALINK="#CDCDCD"> <TABLE CLASS="border" ALIGN="center" BORDER=0 CELLSPACING="0" CELLPADDING="4" width="615"> <TR> <TD CLASS="border2" bgcolor="#828282"> <tr> <td COLSPAN=8 width="615"> <img src="www niina info_ylafrontp_jpg.jpg" alt="[Finding your true potential]"></TD></TR> <TR> <TD COLSPAN=8 width="100%" bgcolor="#828282"> <DIV ALIGN="Center"> <p><BR><b>PROFESSIONALLY CARED PUBLIC RELATIONS AND<br> GOOD PRESS CONTACTS CAN BE VITAL TO YOUR BUSINESS<br> </b> <br>You would have breaking news but nobody seems to hear you?<br> Or did you get 'bad press', unfavourable headlines? Did they miss your point?<br> Needles to highligt how important this area of expertize can be to your business and fame. This is the reason why you'd better <i>think</i> and make a clever plan before contacting press.<br> <br> After working seven years in the very hectic editorial offices of business newspapers, <br>I am confident in providing professional help and guidance with any issue concerning public relations and contacting press. It might also be a good idea to know a pr consultant or some reporters personally before the very minute you really would need their time.<br><br> Often it is very useful to share ideas with a third party and test how different people could receive your message as you plan to present it. Small nuances do make a big difference. <br>The importance of arresting angle can not be ignored either as every journalist faces tens or hundreds of contacts and press releases - both boring and activating - every single day. <br>That is, when you do have big news, you'd better express it straight.<br><br> By the way, did you know that there is seldom reason to sit and wait for a press coverage, <br>if you just send a press release without a preceding or subsecquent personal contact? <br> <br> niina 2002<br><br> </p> </DIV> </TD></TR> <TR> <TD CLASS="navigointi" width="23%" align="center"><A HREF="http://www.ihalines.fi/niina/consulting.html" class="nappi">BUSINESS -></A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/strategy.html" class="nappi">strategy<br>consulting</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/marketing.html" class="nappi">marketing<br>projects</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/visuals.html" class="nappi">visuals<br>& design</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/publicrelations.html" class="nappi">pr & press<br>contacts</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/cv/" class="nappi">curriculum<br>vitae</A></TD> <TD CLASS="navigointi" width="17%" align="center"><A HREF="http://www.ihalines.fi/niina/contact.html" class="nappi">contact<br>details</A></TD> </TR> <TR> <TD CLASS="navigointi" width="23%" align="center"><A HREF="http://www.ihalines.fi/niina/personal.html" class="nappi">PLEASURE -></A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/moments" class="nappi">captured<br>moments</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/bastufia" class="nappi">krk<br>salongsbt</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/impala" class="nappi">impala<br>sport coup</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/kois" class="nappi">japanese<br>koi carps</A></TD> <TD CLASS="navigointi" width="19%" align="center"><A HREF="http://www.ihalines.fi/niina/puppy" class="nappi">podengo<br>portuguese</A></TD> <TD CLASS="navigointi" width="18%" align="center"><A HREF="http://www.ihalines.fi/niina/home" class="nappi">house &<br>garden</A></TD> </TR> <tr> <td COLSPAN=8 width="680"> <img src="www niina info_contact_jpg.jpg" alt="[Helping you to get there]"></TD></TR> </TABLE> </BODY> </HTML>