<HTML> <HEAD> <TITLE>niina.info</TITLE> <META NAME="keywords" content="Corporate identity, visual identity, visual corporate identity, business credibility, strategic marketing communications, strategy consulting, visual design, marketing design, viestintkonsultti, strategiakonsultti, liikkeenjohdon konsultointi, management consulting, Helsingin kauppakorkeakoulu, Helsinki School of Economics, Niina Ihalainen-Airaksinen, Niina Ihalainen, Niina, niina, niina, niina, Niina, Niina Ihalainen-Airaksinen, Niina Airaksinen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, niina.ihalainen@ihalines.fi, niina@niina.info, Keimola, Helsinki, Finland, IHA-Lines, m/s Doris, Helia, Helsinki Business Polytehcnic, HKKK, HSE, Helsinki School of Economics, MBA, Master of Business Administration, HSE MBA, BBA, MBA, CV, curriculum vitae, PR, Marketing Communications, Marketing, Consulting, Press, IT, Public Relations"> <META NAME="description" content="niina.info ~ home page of Niina Ihalainen-Airaksinen ~ Corporate identity, visual identity, visual corporate identity, business credibility, strategic marketing communications, strategy consulting, visual design, marketing design, viestintkonsultti, strategiakonsultti, liikkeenjohdon konsultointi, management consulting, Helsingin kauppakorkeakoulu, Helsinki School of Economics, Niina Ihalainen-Airaksinen, Niina Ihalainen, Niina, niina, niina, niina, Niina, Niina Ihalainen-Airaksinen, Niina Airaksinen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, niina.ihalainen@ihalines.fi, niina@niina.info, Keimola, Helsinki, Finland, IHA-Lines, m/s Doris, Helia, Helsinki Business Polytehcnic, HKKK, HSE, Helsinki School of Economics, MBA, Master of Business Administration, HSE MBA, BBA, MBA, CV, curriculum vitae, PR, Marketing Communications, Marketing, Consulting, Press, IT, Public Relations ~ koi carps, cars, golf, holidays, home, Impala, scubadiving, Helsinki School of Economics, MBA, Master of Business Administration, HSE MBA, BBA, MBA, HKKK, CV, curriculum vitae"> </HEAD> <STYLE TYPE="text/css"> h1 { font-family: Verdana; font-weight: bold; font-size: 20pt; text-align: center; color: #000000} b { color: #4A4344; font-family: Verdana;} p { font-family: Verdana; font-size: 8pt; margin-left: 44px; margin-right: 44px;} a:link, a:visited { font-family: Verdana; font-size: 8pt; font-weight: bold; } a:hover { color: #545454;} .border { border: solid 4px #8B8682; border-right: solid 4px #8B8682; border-bottom: solid 4px #8B8682;} .palkki { background: #828282; border-top: solid 4px #8B8682; font-family: Verdana; font-weight: bold; font-size: 8pt; color: #CDCDCD} h3 {font-family: Verdana; font-weight: bold; border-left: solid 22px #545454; border-bottom: solid 1px black; background: #CDCDCD} </STYLE> </HEAD> <BODY TEXT="#4A4344" BGCOLOR="#828282" LINK="#CDCDCD" VLINK="#CDCDCD" ALINK="#CDCDCD"> <TABLE CLASS="border" ALIGN="center" BORDER=0 CELLSPACING="0" CELLPADDING="4" width="615"> <TR> <TD CLASS="border2" bgcolor="#828282"> <tr> <td COLSPAN=8 width="615"> <img src="www niina info_ylafrontp_jpg.jpg" alt="[Finding your true potential]"></TD></TR> <TR> <TD COLSPAN=8 width="100%" bgcolor="#828282"> <DIV ALIGN="Center"> <p><BR><b>PURPOSEFUL VISUALS & DESIGN TO SUPPORT YOUR MESSAGES<br> </b> <br> You do want your company to be found as a reliable partner and attractive employer?<br> Purposeful visuals can strengthen all spoken and written messages, and your company.<br> Clear communication plays a key role in delivering any message.<br><br> But how many faces does your company have? Is your company appearence consistent in all medias and places? Having said that, it surely is not a coincident that everybody recognizes world famous corporation logos and brands. No great brand or company is created over night, or by messy appearance. However, logos and brands represent only a tip of an iceberg when talking about the visual identity of every corporation. Every e-mail is a message, every business guest visiting your office receives messages from your company, needless to mention your business partners or potential future customers, who receive your promotional messages. The more personal and appealing the message is to the selected audience, the more efficient it is. I can help you to see deeper and find the full customer perspective.<br><br> As we know, one picture tells more than thousand words - let's utilize this possibility!<br> Good pictures provide important information and support the reliability of your company.<br><br> The visual identity of your business includes...<br><br> <i>...all e-materials...</i><br> as web sites, banners, news letters, e-mails, e-mail signatures, power point presentations etc.<br><br> <i>...all printed matters...</i><br> such as visit cards, letter heads, envelopes, posters, invitations, trade show materials and signs, newspaper advertisements, brand visuals such as packages, price lists etc. <br><br> <i>...other corporate visuals...</i><br> as buildings, yards, windows, the interior design of your premises, and the visual appearance of your company cars, uniforms, key card holders, trade show stands etc.<br><br> All these messages must be consistent and in line with your strategic goals. This is often forgotten, or not taken into consideration when marketing, advertisements or trade shows are delegated e.g. to persons that do not know the strategic goals. Now we can combine my long and versatile hands-on experience in designing visuals with your newly sharpened strategy.<br><br> niina 2002<br><br> </p> </DIV> </TD></TR> <TR> <TD CLASS="navigointi" width="23%" align="center"><A HREF="http://www.ihalines.fi/niina/consulting.html" class="nappi">BUSINESS -></A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/strategy.html" class="nappi">strategy<br>consulting</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/marketing.html" class="nappi">marketing<br>projects</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/visuals.html" class="nappi">visuals<br>& design</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/publicrelations.html" class="nappi">pr & press<br>contacts</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/cv/" class="nappi">curriculum<br>vitae</A></TD> <TD CLASS="navigointi" width="17%" align="center"><A HREF="http://www.ihalines.fi/niina/contact.html" class="nappi">contact<br>details</A></TD> </TR> <TR> <TD CLASS="navigointi" width="23%" align="center"><A HREF="http://www.ihalines.fi/niina/personal.html" class="nappi">PLEASURE -></A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/moments" class="nappi">captured<br>moments</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/bastufia" class="nappi">krk<br>salongsbt</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/impala" class="nappi">impala<br>sport coup</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/kois" class="nappi">japanese<br>koi carps</A></TD> <TD CLASS="navigointi" width="19%" align="center"><A HREF="http://www.ihalines.fi/niina/puppy" class="nappi">podengo<br>portuguese</A></TD> <TD CLASS="navigointi" width="18%" align="center"><A HREF="http://www.ihalines.fi/niina/home" class="nappi">house &<br>garden</A></TD> </TR> <tr> <td COLSPAN=8 width="680"> <img src="www niina info_visuals_jpg.jpg" alt="[Strengthening your corporate identity]"></TD></TR> </TABLE> </BODY> </HTML>