<HTML> <HEAD> <TITLE>niina.info</TITLE> <META NAME="keywords" content="Niina Ihalainen, Niina Ihalainen-Airaksinen, Niina, Corporate identity, visual identity, visual corporate identity, business credibility, strategic marketing communications, strategy consulting, visual design, marketing design, viestintkonsultti, strategiakonsultti, liikkeenjohdon konsultointi, management consulting, Helsingin kauppakorkeakoulu, Helsinki School of Economics, Niina Ihalainen-Airaksinen, Niina Ihalainen, Niina, niina, niina, niina, Niina, Niina Ihalainen-Airaksinen, Niina Airaksinen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, Niina Ihalainen, niina.ihalainen@ihalines.fi, niina@niina.info, Helsinki, Finland, Helia, Helsinki Business Polytehcnic, HKKK, HSE, Helsinki School of Economics, MBA, Master of Business Administration, HSE MBA, BBA, MBA, CV, curriculum vitae, PR, Marketing Communications, Marketing, Consulting, Press, IT, Public Relations"> <META NAME="description" content="niina.info ~ home page of Niina Ihalainen-Airaksinen ~ Corporate identity, visual identity, visual corporate identity, business credibility, strategic marketing communications, strategy consulting, visual design, marketing design, viestintkonsultti, strategiakonsultti, liikkeenjohdon konsultointi ~ Helsinki School of Economics, MBA, Master of Business Administration, HSE MBA, BBA, MBA, HKKK, CV, curriculum vitae"> </HEAD> <STYLE TYPE="text/css"> h1 { font-family: Verdana; font-weight: bold; font-size: 20pt; text-align: center; color: #000000} b { color: #4A4344; font-family: Verdana;} p { font-family: Verdana; font-size: 8pt; margin-left: 44px; margin-right: 44px;} a:link, a:visited { font-family: Verdana; font-size: 8pt; font-weight: bold; } a:hover { color: #545454;} .border { border: solid 4px #8B8682; border-right: solid 4px #8B8682; border-bottom: solid 4px #8B8682;} .palkki { background: #828282; border-top: solid 4px #8B8682; font-family: Verdana; font-weight: bold; font-size: 8pt; color: #CDCDCD} h3 {font-family: Verdana; font-weight: bold; border-left: solid 22px #545454; border-bottom: solid 1px black; background: #CDCDCD} </STYLE> </HEAD> <BODY TEXT="#4A4344" BGCOLOR="#828282" LINK="#A0A0A0" VLINK="#A0A0A0" ALINK="#CDCDCD"> <TABLE CLASS="border" ALIGN="center" BORDER=0 CELLSPACING="0" CELLPADDING="4" width="615"> <TR> <TD CLASS="border2" bgcolor="#828282"> <tr> <td COLSPAN=8 width="615"> <img src="www niina info_ylafrontp_jpg.jpg" alt="[Finding your true potential]"></TD></TR> <tr> <DIV ALIGN="Center"> <TR> <TD CLASS="navigointi" width="23%" align="center"><A HREF="http://www.ihalines.fi/niina/consulting.html" class="nappi">BUSINESS -></A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/strategy.html" class="nappi">strategy<br>consulting</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/marketing.html" class="nappi">marketing<br>projects</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/visuals.html" class="nappi">visuals<br>& design</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/publicrelations.html" class="nappi">pr & press<br>contacts</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/cv/" class="nappi">curriculum<br>vitae</A></TD> <TD CLASS="navigointi" width="17%" align="center"><A HREF="http://www.ihalines.fi/niina/contact.html" class="nappi">contact<br>details</A></TD> </TR> <td COLSPAN=8 width="615"> </TD></TR> <TR> <TD COLSPAN=8 width="100%" bgcolor="#828282"> <DIV ALIGN="Center"> <p><br><b>PROFESSIONALLY CARED PUBLIC RELATIONS AND<br> GOOD PRESS CONTACTS CAN BE VITAL TO YOUR BUSINESS</b><BR> <BR> You would have breaking news but nobody seems to hear you?<BR> Or did you get 'bad press', unfavourable headlines? Did they miss your point?<BR> Needles to highligt how important this area of expertize can be to your business and fame.<br> This is why you'd better think and make a clever plan before contacting press.<BR> <BR> After working seven years in the very hectic editorial offices of business newspapers, <BR> I am confident in providing professional help and guidance with any issue concerning <BR> public relations and contacting press. It might also be a good idea to know a pr consultant <BR> or some reporters personally before the very minute you really would need their time.<BR> <BR> Often it is very useful to share ideas with a third party and test how different people could <BR> receive your message as you plan to present it. Small nuances do make a big difference. <BR> The importance of arresting angle can not be ignored either as every journalist faces tens <BR> or hundreds of contacts and press releases - both boring and activating - every single day. <BR> That is, when you do have big news, you'd better express it straight.<BR><BR> By the way, did you know that there is seldom reason to sit and wait for a press coverage, <BR> if you just send a press release without a preceding or subsecquent personal contact?<BR><BR> niina 2002<br><br> </p> </DIV> </TD></TR> <tr> <td COLSPAN=8 width="680"> <img width="640" src="www niina info_contact_jpg.jpg" alt="[Helping you to get there]"></TD></TR> </TABLE> </BODY> </HTML>