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Interested in board positions, corporate<BR> governance, consulting projects, and business opportunities.<BR><BR> Awarded for strategy at Oxford. 27 years work experience. 21 years <BR> board experience. Three degrees. 7 years press experience in a listed group.<BR> An active member of the society with long-term interest in economics,<BR> competitiveness, customer perspective, quality, measuring, motivation,<BR> and paths of people s personal growth and development.<BR><BR> Strategy and marketing communications consultant and public relations<BR> specialist with excellent academic record. Awarded sproject manager,<br> copywriter, and strong visualist with both soft and quantitative skills.<br> Analytic doer. Expert in gathering and filtering information and <br> crystallizing facts, and presenting complex issues simply. Strong<br> hands-on experience. Awarded for academic excellence at Helsinki<br> School of Economics by Saastamoinen Foundation, and for strategy in UK.<BR><BR> Enthusiastic business developer, multilingual <I>MBA in General Management</I><BR> and <I>BBA in Modern Languages and Business Studies</I>. Experienced in <BR> B2B media and marketing, B2B press, IT press, press relations, <BR> graphic design, strategic marketing and strategic web site planning, <BR> photography, DTP, event production, B2C marketing, tourism, hospitality, HR,<BR> as well as inspiring and motivating people. Nature and heritage enthusiast,<BR> a modern environmental activist. Interested in lifelong learning, inspired<BR> by people and excellence. In addition, certified ship's 3rd mate / skipper<br> in domestic waterborne traffic. A Finn, EU citizen. Age: 42 years.<BR><BR><BR> <B>SPECIALIZED IN FINDING YOUR TRUE POTENTIAL</B><BR><BR> <i>"You are unusually good in your own area of interest. Let me communicate it,<br> first to you - encouraging you to truly see your state and strengths realistically,<br> and making you to observe why your customers actually need you, or do they?<br> Even the best of us need outsiders to remind and highlight the rarest skills.<br><br> Helping you to realize your true potential will start to develop your business.<br> Together we can make your key interest groups to really find your company <br> as a reliable partner and as an easy answer to their wishes and concerns.<br><br> Firstly, we will analyse your strengths and your each customer group.<br> Then, we will identify the most profitable business areas, look into your resources<br> and processes, sharpen your strategy, set goals, improve your credibility,<br> answer to customers' needs, use your customers' world, words and perspective,<BR> communicate how you help them, and you will all meet your targets.<br><br> While I motivate you to recognize your potential, and make you to understand<br> and 'utilize' your customers' concerns in your business - you will get there."</i> <BR> <BR> <BR> <B>EDUCATION</B><BR><BR> <B>MBA in General Management</B><BR> <A HREF="http://www.hkkk.fi/english/" target="_blank">Helsinki School of Economics HSE (HKKK)</A>, Class of September 2003<BR> <I>Award for Academic Excellence, Saastamoinen Foundation, GPA 3.8/4.0<BR> 2nd Place in the ECCH Case Competition, Oxford University, UK<BR> Jury's Additional Strategy Award, ECCH, Oxford University, UK</I><BR><BR> <B>BBA in Modern Languages and Business Studies</B><BR> <A HREF="http://www.helia.fi/" target="_blank">HAAGA-HELIA University of Applied Sciences</A>, Class of September 1994<BR> <I>Bachelor s Thesis in Business Administration, Creation and Launch of<BR> Employee Motivation Survey, Satama Interactive Ltd, Grade Excellent 5.0/5.0</I><BR><BR> <B>Ship's Deck Officer Class IV / 3rd Mate / Skipper</B><br> <A HREF="http://www.ekami.fi/index.asp?language=2" target="_blank">EKAMI, Maritime Department, Kotka</A>, Class of 2007<BR> <I>Skipper in Domestic Waterborne Traffic (Vessel Tonnage 300 t),<br> Kotimaanliikenteen laivuri, Styrman b, Directive: Certificate 92/51, GPA 5.0/5.0 </I> <br><br> <B>Finnish Baccalaureate, Matriculation Examination Certificate</B><BR> Vantaanjoki Upper Secondary School, Class of August 1990<BR> <I>Three years of further education with examinations in General Studies,<BR> Advanced Mathematics, Finnish, Swedish, French and English (honours)</I><BR><BR><BR> <B>WORK EXPERIENCE</B><BR><BR> <B>Strategist Ltd, Strategy & Marketing Consultant, Chairman of the Board</B><BR> <A HREF="http://www.strategist.fi/">Strategic marketing & credible business identity, see more...</A><br> 2003 - present, (formerly known as J. Ihalainen Oy) consulting company in Helsinki,<BR> specialized in strategy, marketing, PR, IT, work flow and operational efficiency<BR> <I>Strategy consulting, outsourced marketing and IT activities for companies,<BR> entrepreneurs, and public sector not competing with IHA-Lines Ltd.</I><BR><BR> <B>IHA-Lines Ltd Helsinki Cruises, Partner, Marketing</B><BR> <A HREF="http://www.ihalines.fi/" target="_blank">Memorable maritime events & archipelago cruises, see more...</A><BR> 1993 - present, IHA-Lines Ltd, <A HREF="http://www.ihalines.fi/" target="_blank">day cruise company in Helsinki</A><BR> <I>All marketing activities, media planning, marketing design, PR, <BR> communications, contacts with the interest groups, employee training etc.</I><BR><BR> <B>Computerworld Finland, Talentum Plc, Project Manager</B><BR> 1/1998 - 1/2003 Talentum Media Ltd, <A HREF="http://mediamyynti.talentum.fi/media/english/" target="_blank">leading B2B publisher in Finland</A><BR> Computerworld Finland, <A HREF="http://www.tietoviikko.fi/" target="_blank">online news service and IT weekly</A><BR> <I>Both editorial and marketing responsibilities, annual IT reviews, <BR> IDG primary contact in Finland, contacts with IT companies, <BR> PR agencies and contributing editors, B2B marketing campaigns <BR> and materials, fairs, VIP events up to 450 guests etc.</I><BR><BR> <B>Satama Interactive Ltd, Employee Motivation Survey</B><BR> 10/1998 - 4/1999, Satama, leading digital media company in Finland.<BR> <I>BBA diploma project, bachelor's thesis, creation and launch of annual<BR> employee motivation survey before IPO, analysing and reporting results.</I><BR> <A HREF="http://www.trainershouse.fi/" target="_blank">Satama Interactive Plc was mergered with Trainers House in 2007.</A><BR><BR> <B>Markkinointi&Mainonta, Talentum Plc, Journalist</B><BR> 8/1997 - 12/1997 Talentum Media Ltd, <A HREF="http://mediamyynti.talentum.fi/media/english/" target="_blank">leading B2B publisher in Finland</A><BR> Markkinointi&Mainonta, <A HREF="http://www.marmai.fi/" target="_blank">B2B weekly for advertising & media</A><BR> <I>Annual reviews like 'M&M Brand Issue' and 'How much do they earn?',<BR> new positions and upcoming events.</I><BR><BR> <B>Markkinointi&Mainonta, Talentum Plc, Editorial Coordinator</B><BR> 8/1996 - 12/1996 Talentum Media Ltd, <A HREF="http://mediamyynti.talentum.fi/media/english/" target="_blank">leading B2B publisher in Finland</A><BR> Markkinointi&Mainonta, <A HREF="http://www.marmai.fi/" target="_blank">B2B weekly for advertising and media</A><BR> <I>Organization of 'M&M New Media Seminar', 'M&M Grand Prix' New Media <BR> Contest, 'M&M Evenings' and 'Media Decision Maker of the Year Cruise'.</I><BR><BR> <B>IHA-Lines Ltd, Managing Tour Guide and Sales</B><BR> Summers 1997, 1996, 1993 IHA-Lines Ltd, <A HREF="http://www.ihalines.fi/" target="_blank">day cruise company in Helsinki</A><BR> <I>Sightseeing tour guide, hostess for B2B groups, event planning <BR> and charter sales at office, customer service training etc.</I><BR><BR> <B>JT-Line Ltd, Managing Tour Guide and Sales</B><BR> Summers 1995 and 1994, JT-Line Ltd, <A HREF="http://www.jt-line.fi/" target="_blank">day cruise company in Helsinki</A><BR> <I>Sightseeing tour guide, hostess for company groups, event planning <BR> charter cruise sales, event planning, office tasks.</I><BR><BR> <B>Servi Systems Ltd, Summer Worker </B><BR> Summers 1992, 1991, 1990 and 1989, Helsinki Airport and Sanomala<BR> <I>Summer worker taking care of certain physical area including for instance<BR> delivering goods and uniforms etc.</I> <A HREF="http://www.issworld.com/" target="_blank">Today part of ISS Facility Services.</A><BR><BR><BR> <B>AWARDS</B><BR><BR> 2010 <b>Corporate applier and receiver of the Helsinki City Environmental Award 2010</b><br> The City of Helsinki: <i>"In its operations, IHA-Lines Helsinki Cruises has paid attention <br> to the natural maritime environment of the Baltic Sea and shown an example to others."</i><br><br> 2010 <b>Diploma for the Efforts and Initiative for Local Culture, Heritage, Environment<br> and Co-operation</b> by four cultural heritage and/or residental area associations Keimolan <br> Omakotiyhdistys, Seutulan Kylyhdistys, Reunan Omakotiyhdistys, and Mnnikkliset.<br><br> 2006 <B>Suomenlinna Coast Artillery Guild, Certificate of Honour<BR></B> Suomenlinna Coast Artillery Guild, The Board of Directors<BR> <I>"Niina Ihalainen-Airaksinen. As a reward for your outstanding efforts<BR> in marketing public visits to Kuivasaari Island in summer 2006."</I><BR><BR> 2005 <B>Strategy Award and 2nd Place, ECCH European Business Schools Case Challenge, Sad Business School at Oxford University, UK</B><BR> <I>The HSE Team won jury's special additional award and silver plate<BR> for the best strategy among the participating 16 top universities:<br> "Helsinki School of Economics received a special additional prize in<br> recognition of the depth of its team's analysis..."</I><BR><BR> 2004 <B>Saastamoinen Foundation, Award for Academic Excellence<BR></B> Helsinki School of Economics, International MBA Program<BR> <I>An award of EUR 4 200. Two annual awards were granted, based on high GPA.</I><BR><BR> 2000 <B>Talentum Group, Talentum Group Award</B><BR> Talentum Plc, <A HREF="http://mediamyynti.talentum.fi/media/english/" target="_blank">leading B2B publisher in Finland</A><BR> <I>"Talentum wants to thank Ms Niina Ihalainen for her ability to co-operate, <BR> for her freedom from prejudice and for her enthusiastic will to carry out<BR> even unusual projects in an innovative way."</I><BR><BR> 1989 <B>Student Award in History and Civics<BR></B> Vantaanjoki Secondary School, Graduating Class<BR><BR> 1988 <B>Vantaanjoki Scholarship in Art<BR></B> Vantaanjoki Secondary School and Vantaanjoki Upper Secondary School<BR> <I>The only annual Scholarship in Art granted among more than 1 000 students.</I> <BR><BR> <BR> <B>LANGUAGES</B><BR><BR> Finnish - <I>native speaker</I> with editorial experience<BR> English - <I>excellent</I> spoken and written (14 years of studies)<BR> Swedish - <I>fluent</I> spoken and written (9 years of studies)<BR> French - <I>could be better </I> (8 years of studies)<BR> German - <I>basics</I> (3 years of studies)<BR> <I>Very basics </I> for instance in Italian, Spanish and Estonian<BR><BR><BR> <B>COMPUTER LITERACY</B><BR><BR> Advanced user of office and graphic design programs both in Windows <BR> and Mac environments: MS Office (Word, Excel, PowerPoint and Outlook), <BR> CorelDraw, Corel Photo-Paint, PageMaker, Illustrator, Freehand, <BR> FileMaker, Arts&Letters etc. Basics of HTML coding.<BR><BR><BR> <B>RESPONSIBILITIES</B><BR><BR> Syvojan Omakotiyhdistys - President<BR> <I>2010 - - Residential Area Association in Greater Helsinki Area<BR></I> Seutulan Kylyhdistys - Member of the Board<BR> <I>2009 - - Association for Local Culture and Heritage<BR></I> Syvojan Omakotiyhdistys - Vice President<BR> <I>1999 - 2004 Residential Area Association in Greater Helsinki Area<BR></I> Klaukkalan Kiri - Member of Athletics Division<BR> <I>1995 - 1996 Athletic Club in Greater Helsinki Area<BR></I> Helsinki Business Polytechnic - Elected Student Member of the Board<BR> <I>1995 - 1996 Helsinki Business Polytechnic<BR></I> Helsinki Business Polytechnic - Member of Staff-Student Committee<BR> <I>1994 - 1996 Helsinki Business Polytechnic</I><BR><BR><BR> <B>HOBBIES AND INTERESTS</B><BR><BR> <A HREF="http://www.konigstedt.info">Local culture, heritage and environment</a>, <A HREF="http://www.ihalines.fi/niina/home/">House and garden</A>, antique, yoga, <A HREF="http://www.ihalines.fi/niina/kois/">Japanese koi carps in garden pond and aquarium</A>, <A HREF="http://www.ihalines.fi/niina/impala/">Chevrolet Impala Sport Coup 1960</A>, <A HREF="http://www.ihalines.fi/niina/bastufia/">classic mahogany boat Krk Salongsbt 1965</A>, designing, photography, IT and web, <A HREF="http://niina.info">http://niina.info</A>, travelling, skiing, golf, <A HREF="http://www.ihalines.fi/niina/corals/">unforgettable corals & scubadiving</A>, national athlete (1986 - 1990), coach (1990 - 1995).<BR><BR><BR> <B>REFERENCES</B><BR><BR> Mr Juhani Vaivio, Professor, Aalto University School of Economics, Helsinki<BR> <i>-> former dean of the HSE MBA programs</i><BR> Mr Jyrki Wallenius, Professor, Aalto University School of Economics, Helsinki<BR> <i>-> former vice rector of Helsinki School of Economics, former dean of the HSE MBA programs</i><BR> Mr Kim Weckstrm, Partner, Avaus Consulting Ltd<BR> <i>-> formerly superior at Markkinointi&Mainonta, Talentum Plc</i><br> Mr Petri Karjalainen, Strategy Director, Sanoma Magazines<br> <i>-> formerly Business Unit Director, IT & Industry, Talentum Plc</i><BR> Ms Satu Pelttari, Head of Communications, Fujitsu Services Ltd<br> -> <i>formerly superior at Tietoviikko, Computerworld Finland, Talentum Plc</i><BR> Ms Sherron Bienvenu, PhD, Professor Eremita, Emory University<br> -> <i>trainer, lecturer and professor, Helsinki School of Economics</i><BR> <BR><BR> <B>RECOMMENDATION FOR NIINA IHALAINEN</B><BR><BR> By Sherron Bienvenu, PhD, Professor Eremita, Emory University<BR> Associate Professor in the Practice of Management Communication<BR> Visiting Professor, Helsinki School of Economics<BR><BR> <i>"In my twenty-year tenure at the Goizueta Business School at Emory University and now as Visiting Professor in the International MBA Program in Helsinki School of Economics, I have seldom been surprised and even less often amazed by my MBA students. Therefore, when I had the opportunity to teach and then to get to know Niina Ihalainen, she definitely earned my attention.<BR><BR> ...She exceeded my every expectation...<BR><BR> ...Management Communication course involves analysis of audience, situation, and goals, plus evaluation of media, source and timing options, resulting in a communication plan with specific messages. Niina easily grasped the concept and developed strategies that were detailed and provocative. She was always able to uncover a layer of information which resulted in cutting-edge decisions...<BR><BR> ...Her written work and oral presentations were always perfectly organized and professionally presented with elegant, dramatic visual aids...<BR><BR> ...I was privileged to teach Niina again in my Managing Corporate Reputation course. This advanced elective focuses on the cross-functional interaction between corporate strategy, integrated internal and external communications, and corporate reputation...<BR><BR> ...Niina's project was so thoroughly analyzed, carefully designed, and beautifully presented that I use many parts of it as examples for my other classes...<BR><BR> ...Niina is engaging, gracious, and fun to be around... ...Being a Finn only enhances how professional, charming, and articulate she is...<BR><BR> ...I have taught MBAs for 23 years and consulted to a variety of industries for 16 years. Based on that experience, I believe that I can accurately judge when an individual will be successful in the "real world" ... ...she will not only continue to succeed; she will be an asset to every organization that is fortunate enough to recruit her...<BR><BR> ...works extremely hard and always contributes enthusiastically... ...She pays attention to people and to detail - a rare combination. She is incredibly professional and yet has a wonderful sense of humor. And she truly has the best vocabulary of any international student I have ever taught.<BR><BR> Niina Ihalainen deserves every consideration, and I recommend her without reservation."</i><BR><BR> Sincerely,<BR> Sherron Bienvenu, PhD<BR> Professor Emerita, Emory University<BR> Visiting Professor, Helsinki School of Economics<BR> <BR> </P> <p> niina 2002<br><br> </p> <img src="www niina info_ylafrontp_jpg.jpg" alt="[Finding your true potential]"> <p> <B>GRADUATION MEMORIES</B> </p> <H1><IMG SRC="HSE Graduation Day_III_jpg.jpg" ALT="HSE Graduate"></H1> <H1><IMG SRC="HSE Graduation Day_IV_jpg.jpg" ALT="HSE Graduation"></H1> <H1><IMG SRC="HSE Graduation Day_II_jpg.jpg" ALT="Family portrait in front of the Helsinki School of Economics"></H1> <H1><IMG SRC="HSE Graduation Reception_jpg.jpg" ALT="HSE Graduate"></H1> <H1 ALIGN="center"><IMG SRC="HSE Graduation Day_VII_jpg.jpg" ALT="With Anne at HSE Graduation Dinner"></H1> <H1 ALIGN="center"><IMG SRC="HSE Graduation Day_VI_jpg.jpg" ALT="HSE Graduation Dinner at NJK"></H1> <H1 ALIGN="center"><IMG SRC="HSE Graduation Day_jpg.jpg" ALT="Maxim, Niina and Phil at HSE Graduation Dinner"></H1> <br> <img src="www niina info_ylafrontp_jpg.jpg" alt="[Finding your true potential]"> <p><B>ECCH CASE CHALLENGE AT OXFORD UNIVERSITY</B> </p> <H1 ALIGN="center"><IMG SRC="Oxford_ECCH_VII_jpg.jpg" ALT="ECCH Case Challenge, Sad Business School at Oxford University, UK"></H1> <H1 ALIGN="center"><IMG SRC="Oxford_ECCH_III_jpg.jpg" ALT="Arriving to the Oxford University, UK"></H1> <H1 ALIGN="center"><IMG SRC="Oxford_ECCH_V_jpg.jpg" ALT="First round, solving the case at Oxford University, UK"></H1> <H1 ALIGN="center"><IMG SRC="Oxford_ECCH_IX_jpg.jpg" ALT="Day two, we are in the final!"></H1> <H1 ALIGN="center"><IMG SRC="Oxford_ECCH_II_jpg.jpg" ALT="Preparing the final presentation, ECCH Case Challenge, Sad Business School at Oxford University, UK"></H1> <H1 ALIGN="center"><IMG SRC="Oxford_ECCH_XIII_jpg.jpg" ALT="Show time! ECCH Case Challenge, Sad Business School at Oxford University, UK"></H1> <H1 ALIGN="center"><IMG SRC="Oxford_ECCH_VI_jpg.jpg" ALT="In front of the Jury, ECCH Case Challenge, Sad Business School at Oxford University, UK"></H1> <H1 ALIGN="center"><IMG SRC="Oxford_ECCH_VIII_jpg.jpg" ALT="Waiting for the results..."></H1> <H1 ALIGN="center"><IMG SRC="Oxford_ECCH_IV_jpg.jpg" ALT="Sad Business School at Oxford University, UK"></H1> <H1 ALIGN="center"><IMG SRC="Oxford_ECCH_XII_jpg.jpg" ALT="Jury's results... at Oxford University, UK"></H1> <H1 ALIGN="center"><IMG SRC="Oxford_ECCH_jpg.jpg" ALT="2nd place + additional strategy award! Great results, happy faces! Sad Business School at Oxford University, UK"></H1> <H1 ALIGN="center"><IMG SRC="Oxford_ECCH_XI_jpg.jpg" ALT="Silver Dinner at Oxford, UK"></H1> </TD> </TR> </p> </DIV> </TD></TR> <TR> <TD CLASS="navigointi" width="23%" align="center"><A HREF="http://www.ihalines.fi/niina/consulting.html" class="nappi">BUSINESS -></A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/strategy.html" class="nappi">strategy<br>consulting</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/marketing.html" class="nappi">marketing<br>projects</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/visuals.html" class="nappi">visuals<br>& design</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/publicrelations.html" class="nappi">pr & press<br>contacts</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/cv/" class="nappi">curriculum<br>vitae</A></TD> <TD CLASS="navigointi" width="17%" align="center"><A HREF="http://www.ihalines.fi/niina/contact.html" class="nappi">contact<br>details</A></TD> </TR> <TR> <TD CLASS="navigointi" width="23%" align="center"><A HREF="http://www.ihalines.fi/niina/personal.html" class="nappi">PLEASURE -></A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/moments" class="nappi">captured<br>moments</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/bastufia" class="nappi">krk<br>salongsbt</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/impala" class="nappi">impala<br>sport coup</A></TD> <TD CLASS="navigointi" width="20%" align="center"><A HREF="http://www.ihalines.fi/niina/kois" class="nappi">japanese<br>koi carps</A></TD> <TD CLASS="navigointi" width="19%" align="center"><A HREF="http://www.ihalines.fi/niina/puppy" class="nappi">podengo<br>portuguese</A></TD> <TD CLASS="navigointi" width="18%" align="center"><A HREF="http://www.ihalines.fi/niina/home" class="nappi">house &<br>garden</A></TD> </TR> <tr> <td COLSPAN=8 width="615"> <img src="www niina info_ylafrontp_jpg.jpg" alt="[Finding your true potential]"></TD></TR> </TABLE> </BODY> </HTML>